Page tree

Versions Compared

Key

  • This line was added.
  • This line was removed.
  • Formatting was changed.

...

Instead of utilizing one of our Template Reports, you might want to create a report that will suit your specific requirements.  PPC Robot’s custom reports are incredibly robust and allow you to generate reports in ways never before made available.  Not only are there many report types, but you can also utilize our custom metrics and apply them over more report types.  In addition, you can setup one or more custom notifications to have all important information regarding your accounts sent directly to you.  The possibilities are really endless, but for now we will show you the basics of how to setup your own custom report, and how to make the most out of the output.

...

In addition to all the standard Google Ads API metrics, you can also utilize some of our custom metrics for your custom report.  Each report type comes pre-loaded with the basic and most common metrics (including segments and attributes), but from there you can add or remove them to suit your needs.

...

You can also click and drag to rearrange the metrics in the left column.  This is the order that the metrics will appear in your report. For this example, we’re going to remove the Network and Device attributes, rearrange some of the metrics, and add some of our custom sparkline and trend metrics.

Step 4: Include rows with zero impressions

...

One of the great aspects of PPC Robot is the ability to apply your custom report to any and all of your accounts, and you can do this a number of ways.  You can simply "Select All" to create the report for all of your accounts, or you can click on the account names individually, or you can search by account name or label by beginning to type them in the search box.

Image RemovedImage Added

You can always come back later and add more accounts to the same report.

...

You can see that we have the custom formatting in the impr. column with zero impressions.  You can also see the nice color coding from our sparkline and trend custom metrics (ideally your report will have less red, but we just wanted to let you see what the options are).  And you can see that our data is sorted descending by cost.

...

PPC Robot already has many great custom metrics available that will give you all sorts of data about your accounts.  However, perhaps you want to add your own formula to the report output.  Not only is this possible, but PPC Robot will not remove these columns as long as you add them after the final column in the report.  Do not insert a new column between columns A-K (from our example) otherwise your column will be overwritten. But, if we insert a new column, L, and add any numerical formula (for our example we will divide Cost by Conversions to get CPA using an “IF” function) this column will remain.

...