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The MCC report gives a thorough overview of all of your accounts.

Table of Contents

Who is it for?

  1. Agencies with multiple clients

  2. Large companies with multiple AdWords Google Ads accounts

  3. Freelance/independent PPCers with multiple accounts to manage

What does the output look like?

The MCC report template gives you a clean and concise view of all your selected accounts in one spreadsheet.  Not only can you utilize any of the standard API metrics, but you can also use any of our custom metrics (i.e. PNO, ROAS, sparkline, trend, etc.).  You can even create multiple MCC reports, one for e-commerce accounts and one for CPA accounts, and using labels you can quickly and easily update which accounts are included in which report.  Even if you have hundreds of accounts and utilize a number of different metrics, your report output will be easily viewable in a clean and concise report; for this reason we recommend using the Google Sheets output for ease of viewing, sharing, and updating.

Step by step guide to setup MCC reports


Before creating your first MCC report, we recommend that you add a label (for example “MCCscript”) to all your accounts in AdWords Google Ads that you want to include in the MCC report.  To do this simply go to the Accounts page in AdWordsGoogle Ads, select the accounts you want to label, click the “Account labels” drop-down and click “Create new”.


Anytime you add or remove accounts be sure to update the label so that your report will have all your current accounts.


Step 1: Select MCC report template

From the Reports overview screen in PPC Robot, click on “+ Create A New Report” and then select the Managed Accounts Report template.

Step 2: Choose your metrics

In addition to all the standard AdWords Google Ads API metrics, you can also utilize some of our custom metrics for the MCC report.  You can also create 2 different types of MCC reports, one for CPA and one for ROAS, and add the appropriate metrics for each.


You can also click and drag to rearrange the metrics in the left column.  This is the order that the metrics will appear in your report.

Step 3: Set duration

From the drop-down menu select the duration of time for how far back the data will go.  You can select all of the standard durations (i.e. All Time, Today, Yesterday, This Week, This Month, etc.), and you can also utilize our custom date range where you specify how many days or weeks you would like the data to go back.


For example, you can set the duration to 90 days and include the metrics CPA, CPA 30 days, CPA 7 days, CPA yesterday and in your report you will have 4 CPA columns right next to each other with data from the last 90 days, 30 days, 7 days, and yesterday for easy comparison.

Step 4: Setup conditional formatting (optional)

Conditional formatting allows you to quickly identify positive or negative trends in your data, and with PPC Robot you can add as many custom conditional formatting rules as you would like.  Simply click on the Conditional Formatting drop-down menu and select the metric you would like to focus on.


Once you have created a conditional formatting rule, simply click the “Add Formatting Rule…” drop-down under the first rule to add as many additional rules for other metrics as you desire.

Step 5: Setup notifications (optional)

PPC Robot is able to notify you, not only within the UI, but via email as well when a specified situation occurs in a report (see the Notification Center page for more information).  


The possibilities here are quite numerous, so if you need more help or ideas on what you can do here, go to our Custom Notifications page for a more thorough explanation with examples.  

Step 6: Select accounts

Select your account in the next drop-down menu.  Then, with the Client Accounts drop-down you have three options: All Accounts Except Selected, Only Selected Accounts, and Only Accounts With Label.  


The first option automatically selects all accounts associated with your AdWords Google Ads account, and then you must select the accounts you don’t want to apply the MCC report to.  With the second option you must manually select which accounts you would like to apply the report to. With both of these options there is a search bar where you can search for accounts or labels by name, and then manually add or remove accounts individually.


With Only Accounts With Label, you must have a label attached to your accounts in AdWords Google Ads (see top for information on how to add account labels in AdWordsGoogle Ads) in order to use this option.  If you have a label or multiple labels, you can easily apply the MCC report to all accounts with that label.  The benefit of this is that when you add or remove accounts in AdWordsGoogle Ads, if you keep the labels updated, your MCC report will automatically include all active accounts with the selected label.

Step 7: Download/upload parameters (optional)

If you would like to save and share your MCC report setup, or if you would like to use someone else’s, you can easily download and upload the parameters using the options at the bottom of the report.

Step 8: Name report

Once you have your MCC report setup how you like it, click "Next" in the bottom right-hand corner to go to the Output Settings screen.  Here you can add a report name that will help you to identify your MCC report in the Reports Overview screen. We recommend that you label it as “MCC CPA” or “MCC ROAS” if you have more than one MCC report.

Step 9: Select output type

There are two options for output, Google Sheets and Microsoft Excel (XLSX) stored in Google Drive.  


With Google Sheets you will be able to simply click on the report name in the Reports Overview screen and be taken to the online spreadsheet.  With the Excel file, once you click on the report name, the report will download to your default local downloads folder on your computer.


As we mentioned earlier, due to the fact that your report will never exceed the maximum allowable size, we recommend using the Google Sheets output for ease of viewing, sharing, and updating.

Step 10: Set update frequency

You can select from Monthly, Weekly, Daily, and Hourly for the automatic update frequency of your MCC report.  We recommend that you select daily and an early hour so that your report is up-to-date when you arrive at the office in the morning.


And, if you utilize the Email Notifications, we recommend that you set those to arrive in the morning after your reports have run.

Step 11: Save and run report

The final step is to click "Create" which will take you back to the reports overview screen.  Then you can find the report using the search filter, and click on the play button to run the report for the first time.