Page tree
Skip to end of metadata
Go to start of metadata

This tutorial will guide you through your first steps using PPC Robot in no time! Or in a few minutes, if you are not an automated PPC number-crunching machine.

Welcome to the wonderful world of PPC Robot!  We're glad you're here and we are confident you'll be glad you're here too.  Let's dive right in and see what PPC Robot has to offer with a quick guide to get you started.

For this guide we will sign-up and create our first Google Ads Custom Report!

If you haven't already, go the the PPC Robot website at and click on "Sign in with Google".

Then you will either enter or select the Google account you will be using with PPC Robot.

Once you are in you will need to set your locale (language and region formatting) as well as the timezone that you live in.

Now we are ready to create our first report!  From the Reports overview screen in PPC Robot, click on “+ Create A New Report” and then click on "Create Sample Report".

As you can see, this custom report comes pre-loaded with three tabs - Campaign Performance, Ad Group Performance, and Keyword Performance.  Each of these tabs will become sheets in your report output.

This sample report comes with lots of great metrics and segments/attributes already, but let's see how easy it is to add some more.  To add a metric to the report, simply click on the search field and start typing the name of the metric.  Then click “+ Add To Report”.

Or, if you aren’t sure what you are looking for by name, you can click on “Show All” and see a list of all available metrics by category with descriptions.  Once you have found the right metric, simply click and drag it to the list on the left.  Let's add "Cost / all conv." to our report just below the "All conv." metric.

Next we want to filter the results.  As you can see, we are already filtering only enabled campaigns, but I want to be able to see all campaigns, even those with zero impressions.  So we need to tick the option "Include rows with zero impressions."  You can also add another filter if you like but clicking in the "Add Filter Field..." dropdown and selecting from one of the metrics in your report.

PPC Robot gives you plenty of possibilities when it comes to filtering, sorting, and conditional formatting.  This sample report comes pre-loaded with lots of great conditional formatting, as you can see, and you can always add more by clicking on the "Add Formatting Rule..." dropdown at the bottom.

There are more great settings to utilize here, but let's move on to the next "Output Settings and Account Selection" screen.  Here we will name the report "Sample" and select "Google Spreadsheets" as the output.

Then we will select the account(s) we want to apply this report to.  We can do this by typing the name of the report or label and then selecting all, or by clicking on the account(s) individually.

Now we can click "Create" and head back to the Reports overview screen, where we can find the new report (since this is your first report it will be easy to find, but if you have many reports already you can filter by name as you can see below) and run it for the first time by click on the play symbol on the right.

The report should be ready in a few seconds or minutes depending on the size of the account.  Once it is ready, click on "View Report" to see the output in Google Sheets.

Your output should look something like this with data that matches your specific account.

And that's it!  Congratulations on creating your first Custom Report in PPC Robot!  Now you're ready to dig deeper and see all the other features that can help you work faster and smarter and easier.