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Get notified when a report finds under-performing campaigns, or when a metric goes the wrong way.

What do they do?

Have you ever wanted to know right away when your account is about to go over budget, or when you have zero impressions due to some problem in the account?  Well, PPC Robot is able to notify you, not only within the UI, but via email as well when a specified situation occurs in a report. PPC Robot can be set to notify you via email every morning before you arrive to your office so you can see if there are any urgent issues that need your attention right away (to configure email notification settings see our Setting up E-mail Notifications page).

Custom notifications are available in Custom Reports and Managed Account (MCC) Reports.

Step by step guide to setting up Custom Notifications

Step 1: Select Notification Rule

There are three options in the Notifications drop-down menu, “If the table is not empty”, “If the table is empty”, and “If the table contains at least … matching rows”.

“If the table is not empty” will send you a notification if there is any data in the table.  This can be used if, for example, you create a report using filtration (see more about custom report setup at Adwords Custom Report) that will only return data if your CPA is above the target CPA.  When everything is ok the report will be blank, but when the CPA is too high, there will be data in the report showing you which keywords or ad groups need your attention.

“If the table is empty” will send you a notification if the report has no data in it.  This can be used if, for example, you create a report using filtration that will only return data if your campaign is within your target PNO.  When the campaign goes above your target PNO the sheet will be blank and you will be a notification.

“If the table contains at least … matching rows” will send you a notification if the data in the report matches certain conditions that you create.  See Step 3: Set-up Matching Conditions below for more details on how to set this up.

Step 2: Input Message

Once you have selected the notification rule you need to create a message for yourself that will help you identify this specific custom notification in your notification email.

For example, you might type “CPA is too high!”, or “Getting close to going over budget”.  Whatever would help you know exactly what the notification is about. In your notification email you will get something like this:

Step 3: Set-up Matching Conditions

*This step is only applicable if you selected the “If the table contains at least … matching rows” rule.

Once you have selected the “If the table contains at least … matching rows” rule, fill in the minimum number of rows that must contain the specified condition.  Then select the metric by clicking the drop-down and either typing the name of the metric or scrolling down until you find it. Next, select the operator, and fill in the value or select “Compare with another field” and specify the field and multiplier.  You can also combine conditions using the AND option so that all conditions must be met in order to receive a notification.

In the example from the screenshot we will get a notification any time there were zero impressions yesterday for any row.  The possibilities here are quite numerous, so let your imagination run wild!

Step 4:  Select Notification Category

There are up to three different Custom Notification categories which can be used to determine which custom notifications you receive in you notification email and which you do not.

For more information on this see our Setting up E-mail Notifications page.

Step 5: Add another Notification Rule (optional)

At this point you are finished with setting up your custom notification.  However, if you would like to, you can add additional notification rules to this report, and they can even be in different categories.

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